TECHAMMER: High Impact Technology Marketing
Lessons learned over 25 years in high-tech sales and marketing
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Greg's Bio
18 years of consulting and freelance writing in technology marketing. Five years senior-level marketing management. Seven years, professional high-tech sales in Minneapolis, Los Angeles, and Dallas
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TECHAMMER.COM: Category Archive for Marketing
Catch Customers Who Slip Through the Cracks: Part I
Posted by Greg Kagan at
2/2/2012 5:13 PM
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Airports and Websites: Same Challenge
Posted by Greg Kagan at
1/30/2012 2:12 PM
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Selling through Outside Channels
Posted by Greg Kagan at
1/23/2012 2:00 PM
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Principles
Posted by Greg Kagan at
7/6/2011 2:06 PM
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Writing for the Screen
Posted by Greg Kagan at
11/15/2010 2:32 PM
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Tell Me a Story: a Right Brained Approach to Marketing
Posted by Greg Kagan at
11/15/2010 2:24 PM
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Cobra vs. Creeping Charlie
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8/30/2010 3:15 PM
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Direct Mail in Verse
Posted by Greg Kagan at
5/26/2009 2:40 PM
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Branding: an Overview
Posted by Greg Kagan at
5/14/2009 4:22 PM
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Good Comedy, Good Advertising, Same Secret: Timing
Posted by Greg Kagan at
11/25/2008 7:35 PM
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What Drives Your Company?
Posted by Greg Kagan at
11/24/2008 2:40 PM
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Marketing is from Mercury; Sales is from Saturn
Posted by Greg Kagan at
11/19/2008 6:09 PM
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...As Others See Us
Posted by Greg Kagan at
11/17/2008 1:06 PM
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Sun Tzu, Strategy, and The Art of War
Posted by Greg Kagan at
11/11/2008 6:13 PM
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Welcome to Niche World
Posted by Greg Kagan at
11/7/2008 11:07 AM
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Taglines: Say Hello to my Little Friend
Posted by Greg Kagan at
11/1/2008 2:20 PM
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Building a Pyramid of Ideas
Posted by Greg Kagan at
10/29/2008 3:14 PM
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Four Types of Buyer
Posted by Greg Kagan at
10/28/2008 5:21 PM
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Every Suitcase Needs a Handle
Posted by Greg Kagan at
10/27/2008 11:50 AM
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Trim the Fat and Leave the Muscle
Posted by Greg Kagan at
10/26/2008 11:04 PM
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The Right Tool for the (Marketing) Job
Posted by Greg Kagan at
10/24/2008 3:00 PM
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