As promised, an example (six examples, actually) of marketing that rhymes and was extremely successful<< MORE >>

What, you may ask, does poetry have to do with marketing? Actually, there are some interesting links between rhyme and persuasion, but you’ll have to read two more blog entries to find out what they all are. In the meantime, think of this as a small diversion, and couldn’t we all use a bit of diversion these days!<< MORE >>

Branding helps buyers make complicated decisions. It tells prospects what to expect from you and lets you focus your marketing on a well-defined market.<< MORE >>

Knowing exactly what and when to capitalize has always been somewhat problematic, but the recent proliferation of informal communication, e.g., email, has added to the problem. One area that seems to stump a lot of us is job titles.<< MORE >>

Successful marketing doesn’t just reach the right audience, it reaches them at the right time. Johnny Morris, the founder of the Bass Pro Shops chain, got his start by locating displays of fishing tackle in a chain of liquor stores after noticing fishermen stopping in on the way to the lake. << MORE >>

Because technology companies are oriented toward innovative product, they run the risk of stalling in the product- or sales-driven phase of development and falling behind as the market matures. << MORE >>

As a salesman, I couldn’t understand how marketing could be so unresponsive to perfectly reasonable requests. Later, as a marketer, I suddenly saw the sales force as a bunch of prima donnas, expecting everyone to jump through hoops to deliver impossible results overnight. << MORE >>

Have you ever wondered who pays to advertise on a billboard half hidden behind a tree? Or printed in text too small to read from the highway? << MORE >>

One could reasonably ask how relevant the English translation of a French translation of a 2500 year-old Chinese book on war is to those facing the challenges of today’s business. << MORE >>

In established markets, leaders stake out the high ground, creating obstacles for challengers. The solution, of course, is to define your own market and become its leader. << MORE >>